Founded by FPT Corporation in 2016 - FPT.Ai provides a comprehensive artificial intelligence platform and integrated AI solutions for businesses to innovate and optimize efficiency for process automation and operate the mode between man and machine.
Designed by Beau Agency
The project goal is to introduce products and to connect FPT AI and customers. The new website needs to meet 3 criteria in order of priority from high to low as below
01. Increase brand awareness
Increasing FPT AI's brand identity through key visual as well as emphasizing the message "Business processes breakthrough"
02. Increase user experience
Restructure information systems and products with the most important goal of increasing customer experience, thereby obtaining information about potential customers
03. Mobile optimization
Optimizing user experience on different platforms, especially mobile screens
Key Visual
In parallel with the logo and colors, the below elements will form a complete identity for FPT AI.
- (1) Blocks
- (2) Transparent background image (people, technology, etc.)
- (3) Typography (gradient)
- (4) Customed Icon
Instead of just one element, the identification system of FPT AI is a harmonious combination of all the above components. This combination will increase brand recognition as well as flexibility in handling layout. At the same time, using a variety of shapes with multiple meanings will avoid the boring repetition of key visuals - a problem that many brand guidelines are facing today.
The Harmony
It's not just a machine-human relationship
Why FPT AI
FPT.AI updates chatbot building platform with many advanced features
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