Prestigious Living Experience
Immersed in Nature
Project Overview
Masterise Homes is an exquisite branded property group in Vietnam. Among their projects, Lumière Boulevard stands out as the green paradise in the center of Ho Chi Minh City. In the first phase, the project cannot portrait a vivid selling point compare to their competitors. Masterise Homes correspondingly worked with Beau Agency & Beautique to find the answer.
Prestigious
Experience
DEFINE THE PROBLEMS
Create a Unique USP
Compared to competing luxury real estate projects in the District 9, Lumiere Boulevard hasn't had a meaningful USP despite it is a project from a reputable real estate development corporation.
For Beautique, Lumiere Boulevard is a diamond in the rough that hasn't shown its true worth yet.
Green Luxury Living
After careful evaluations and research, we unified two existing core values as an ‘Unique Masterise Living Experience
After COVID-19, people’s perception of what’s so-called “luxury” has changed. Urban life has become crowded and tiresome. Instead, the capability to enjoy the peace of mind daily has become the “new luxury” that not everyone has the opportunity to receive
The Masterise Living Experience provides this luxuriousness physically and mentally through every detail. This aspect is what truly makes Lumière Boulevard unique
Treasured Moments
Recall the scenery
We projected the scenery of the family dream with happy children growing up in fresh air and natural beauty. When the content has major impact on the customer’s psychology, the website would have a tremendous influence on stimulating their desire, thus naturally orientate them further down the later steps of the customer journey
Prestigious Living Experience Immersed in Nature
Convey the luxuriousness in Green
The project brand guidelines, key visual and render images contains Forest Green as the primary tone and color. The solution is to balance the primary color with other colors and element, thus avoiding the desaturation in color using and the negative effect involving the user experience
HOMEPAGE
The homepage- the welcoming platform - is the most important part on the website. The UI prioritizes optimal performance, ensure smooth experience and fulfill the role of the website as a strategic marketing channel for Masterise Homes in the sale opening phase
MOBILE WEB UI
Reponsive UI design ensures users with optimal experience whether they’re on mobile platforms or other environments
PROJECT PAGE
The Project Page provides all the details customer needs to know, such as masterplan, amenities, floor plans, specifications, etc. The information layouts are carefully designed and calibrated to ensure the best experience for the customers
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Tower Name
Angelica
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Total Area
8.600 m2
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Total Units
2.422 units
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Tower Name
Banyan
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Total Area
8.600 m2
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Total Units
2.422 units
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Tower Name
Camellia
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Total Area
8.600 m2
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Total Units
2.422 units
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Tower Name
Daisy
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Total Area
8.600 m2
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Total Units
2.422 units
In order to maintain the feeling of nature in the webiste's overall design, Beautique added some design motives inspired by nature such as leaves, flowers and grass
