Rebrand & Website redesign

Jenny K Tran - Honoring the attractiveness of women

SERVICE

Brand strategy & development

Digital experience
CUSTOMER

Jenny K Tran
DATE OF PUBLICATION

06/2021
SERVICE

Brand strategy & development

Digital experience

01/ Brand Strategy

Jenny K Tran is a local high-fashion brand that focuses on custom-fitted womenswear as a medium of expression and embraces charismatic women.

SLOGAN

CONTEXT & SOLUTION

Local fashion brand often misunderstood the need of their customer when it comes to bespoke formal womenswear. After a countless rounds of survey and interviews, we found out that most women do not look for a product or a brand which can help boosting their confidence. They are looking for a brand which is the closest expression of their belief and personality.

The astute clients are successful women who want to be themselves, be truly honest with who they are, and not be influenced by someone else.

STEREOTYPE

Woman should have manly and tough look to be independent

MARKET OFFERING

Menswear inspried clothes to boost woman's confidence

BRAND PHILOSOPHY

Women should be who they are and we help them express their charisma

OUR OFFER

High quality bespoke clothing that embodies their sophitication of Jenny K Tran's women

Our definition of Charismatic Woman

Unapologetic

They are confident of themselves and never feel sorry about who they are.

Grace

They are well educated and earn themselves a high status in sociaty with their knowledge and hard work.

Elegance

They are kind to others, optimistic and never judging. They also appreciate the beauty of art and nature.

Brand Personality

These are the selected brand personalities that best reflect the characteristics of our charismatic women. These will act as a guideline for the brand development process and future communication.

An elegant
& traditional
England inspired
brand

Brand Logo

Jenny Tran is a young talented fashion designer who studied in London and worked in Burberry - one of the world most prestigious fashion house. During our research phase, we came across the vintage design sign board in London which reflects the brand's original story.
The classical serif typeface shows prestige, class and a strong educational background which is best the representation for the brand. Jenny K Tran bespoke womenswear always carries a sense of distinctiveness and originality by its forms, textures and shapes. Our goal for the project is to reflect and translate the clothing's distinctive language into the brand identity.

Brand Emblem

Brand Pattern

Gift box & shopping bag

Contemporary British Colors

The Great Britain is known for its long and traditional history, which can be associated with some of the Monarchical colors like Royal Yellow, Azure Blue, Army Green or Tartan Red along with some more neutral color like gray, white or black. We decided to elevate the brand color scheme into a more contemporary color pallet while keeping the brand sophistication and charismatic looks with one main color Light Turquoise.

The brand color inherits some of the traditional characteristics while carrying the contemporary look which the company wants to pursuit forward into the future.

Secondary color palette

01

R.100G.125B.230

C.52M.0Y.12K.0

#64D7E6
02

R.218G.247B.246

C.13M.0Y.4K.0

#DAF7F6
03

R.248G.245B.238

C.79M.65Y.57K.54

#29343A
04

R.4G.20B.29

C.84M.71Y.60K.77

#04141D

The Brand Identity

Also Reflects The Products

Jenny K Tran products always carry a sense of distinctiveness and originality by its forms, textures and shapes. Our goal for the project is to reflect and translate the founder design distinctive language into the brand identity.

Hanoi Flagship Store

02/ Website

Detailed product description

Bespoke formal menswear products demand a highly-detailed product segment to provide product customization for customers. The layout is clean and sophitiscated with large images for direct preview of the product.

Direct contact and location

Other than online product, it's essential for a bespoke formal fashion brand to provide direct information for contact. Being easier to reach out to customer is a key selling point for Jenny K Tran, providing a conscientious service for their customers.